TwoPoints.Net | Maio
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22209
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MAIO came to us with a particular problem. They are architects, but they don’t do architecture. Each of their projects is different. From art installations to stands at trade fairs. But what all of their projects have in common is the way how they were developed and executed. Therefore it became very important to us to show the process of constructing in the visual identity.

 

 

Client: MAIO
Year: 2011
Visual system for the corporate identity — We devised a flexible system that creates a homogeneous visual language that is simultaneously able to accommodate and adapt itself to a great variety of very different applications. Line-elements are composed on an invisible grid to the word MAIO. All lines of the grid can be used.
Some of the possible compositions of lines on the grid and an example that the word MAIO can be written horizontally, vertically and in a square.
Example for poster with corporate elements
Example for poster with corporate elements
Example for poster with corporate elements
The tapes
Cards with tape
Businesscards with tape
Card with image and silkscreen varnish and with Emboss
The two-dimensional grid can be converted into a three-dimensional grid if the visual identity need to be used in three-dimensional space.