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This book allowed us to enter new territory Neuland. When Actar Publishers approached us with the suggestion of producing a book about German graphic design, we were both delighted and skeptical. On the one hand we had lived, studied and worked in Germany and continue to have strong ties to the country, even though we moved to Barcelona in 2005. On the other hand, we wondered if this project was even possible in light of a number of fundamental questions.
The international publishing community already features numerous publications about Swiss, Dutch, British or Scandinavian graphic design, with a scant few dedicated to contemporary German graphic design.
Was this lack of publications the result of the inferior quality of contemporary German graphic design? Or, are German design talents simply harder to track down?
Another question was whether we could even discuss German graphic design given our the work of our contemporaries: Where an Italian designer illustrates in the style of Japanese manga (comics); when an Englishman bases his work on 1970s German design or a Dutchman is reinterpreting Swiss grid-based typography; now, German graphic designers are living abroad while foreign graphic designers are living in Germany.
Is it possible to define contemporary German graphic design? From the start, we decided to view this project as a forum for the work of German designers working abroad and of foreigners practicing within Germany. We leave
it up to readers to decide whether this collection of work constitutes a
Selecting the graphic designers was a long and intensive process. We wanted to find as many young and still unknown graphic designers as possible. Our sources were numerous blogs, magazines, and personal recommendations. We also relied on the knowledge of many important figures in university-level design institutions throughout various European countries. After a three month review process that saw over 700 portfolios, we drew a final selection of 50 graphic designers and graphic design offices to be featured in Neuland. We wish to reiterate our deepest appreciation of everyone who submitted material for our review.
During the selection process we observed a major shift in German graphic design. Not only have the practical capabilities of the designer reached a new level, but also the designer‘s increasing designation as author suggests the existence of an interesting future for German graphic design. This up-and-coming generation is breaking free of cultural and geographical limitations and working within an international context.
Order here: Neuland - The Future of German Graphic Design (English)
Neuland - The Future of German Graphic Design (Deutsch)
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