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For our friends Color and the Kids we first asked ourselves, "How could we create a design for other designers?" In answer to this challenge, we developed a grid format-based corporate identity, a kind of formwork that established its own character, but was flexible enough so that the designers could then customize the "infill" in whatever manner they desired. Looking at the results, it has been a very interesting match-up of designers versus designers...
Client: Colors and the Kids
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