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The c de c, short for club de los creativos, is an unique organization in Spain. Every year the c de c publishes an annual containing the best of Spain's advertising campaigns.
In 2010 TwoPoints.Net had the honour of designing the annual. The theme of the design is the impact that advertising has on us in everyday life, and how it it can get people talking. Throughout the annual TwoPoints.Net concealed each campaign by using a special folding and binding system. On each spread a campaign is described in words on the page. If a reader wants to see the visual aspect of the campaign he or she has to open and unfold the pages.
The concept also applies to the cover - various provocative words are printed in scratchable ink on the cover. Scratch them off to find the name of the organization responsible for the annual: c de c.
Client: club de creativos
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